📧Best Practices for Email
Segment Your Audience: Divide your email list into segments based on factors like demographics, behavior, and interests. This allows you to send targeted and relevant content to relevant groups, leading to better engagement. Here is an article on how to do this effectively, but you can always reach out to your Gleantap team should you need assistance.
Text-to-Image Ratio: To enhance email deliverability, it's advisable to maintain a balanced mix of text, links, and images. We suggest aiming for an 80% text to 20% image ratio. Keep in mind that spam filters may have varying preferences, so some adjustments might be needed to achieve the ideal balance.
Craft Compelling Subject Lines: Write concise and engaging subject lines that pique the recipient's curiosity and accurately reflect the email's content. The shorter and simpler, the better! Personalize it if you can, and avoid salesly subject lines. [Pro tip: avoid spammy words (buy now!, Free!), ALL CAPS, and exclamation marks!!!!!!!!!!!!!]
Personalize Your Emails: Use the recipient's name and tailor the content to their preferences and past interactions with your brand. Personalization can significantly improve engagement.
Mobile-Friendly Design: Ensure your emails are responsive and look good on various devices, including smartphones and tablets. Many people check their emails on mobile devices.
Clear Call-to-Action (CTA): Include a prominent and clear CTA in your emails. Whether it's for making a purchase, signing up, or learning more, the CTA should be easy to spot and understand.
Timing and Frequency: To maintain a good rapport with your customers and prevent them from unsubscribing, it's best to avoid sending too many similar messages. A good rule of thumb is to limit your emails to 1-2 per week per customer. This way, you can engage them without overflowing their inbox.
A/B Testing: Experiment with different elements of your emails, such as subject lines, content, CTAs, and sending times. A/B testing helps you identify what resonates best with your audience and improves your email marketing strategy over time. Here is an article on perfecting A/B testing if you need a refresher.
Monitor and Analyze: Keep a close eye on email metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates. Analyze this data to make data-driven decisions and refine your email campaigns.
Optimize for Deliverability: Maintain a good sender reputation by following email best practices. This includes using a consistent "from" name and email address, authenticating your domain with SPF and DKIM records, and managing email bounces and spam complaints.
Remember that email marketing is an ongoing process, and it's essential to continually test, measure, and refine your strategies to ensure your emails are effective and your audience remains engaged.
Bonus: Test your email’s Spam Score using tools like Mail Tester - https://www.mail-tester.com/
Gleantap Auto Checks
Gleantap removes anyone who has unsubscribed or marked your email as spam. Gleantap also removes invalid emails that bounce back.
Gleantap ensures the domains in the ‘From’ field, return-path, and message-id match the domain you are sending from.
Gleantap includes an unsubscribe link in the header and footer of your emails. Many ESPs (particularly Hotmail) pay attention to this and if they are not there, you are likely to get filtered.
Gmail pays particularly close attention to Message ID and Received headers. Message IDs that are formed incorrectly (without brackets <> and with wrong domain after @) can make Gmail think you are a spammer. Gleantap takes care of this for you.
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