📣Email Reputation

Your email reputation, or how mailbox providers judge your emails, is impacted by how your recipients react to your emails. If the emails you send trigger a lot of spam complaints, your email reputation will worsen and future emails will be harder to get to the inbox.

On the other hand, if recipients engage with your emails by opening them and clicking on CTAs, your email reputation will improve, and your emails will be more likely to make it to the inbox. Though there isn't a single value or score that goes into calculating your email reputation, we recommend following suggested marketing practices and monitoring your reputation score in your account dashboard.

To check your Email Reputation Score & suggestions to improve it:

• Click on Reports in the sidebar, then click on 'Email Reputation'

• Review your stats and suggestions to improve!