# Keyword Campaign

Keyword campaigns can be a great way to engage with your customers and get feedback, offer promotions, or other offers. They work by having a user send an SMS to your number with a specific keyword to receive a specific response. Some typical keywords are START, STOP, and HELP, but you can create anything else (e.g. the keyword PROMO triggers an automated response that inclues a coupon code when texted).

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Here's how to set one up in your account.&#x20;

**Step 1:** In your account, navigate to Campaigns - Keyword Campaigns. Click on the green '+' to create a new one.&#x20;

Name your campaign and hit continue.&#x20;

<figure><img src="/files/xiBCVlB0nW6aOgfMHjR2" alt="" width="563"><figcaption></figcaption></figure>

**1a:** Campaign Name: We typically just name this the keyword you want to use, but this is for internal use only, so whatever makes the most sense to you.&#x20;

**1b:** Type: Unless you are setting up a specific type of campaign (like a Ratings or Referral campaign), keep this on 'None.'

**1c:** Tags: For internal use to keep track of keyword campaigns. Completely optional.&#x20;

**Step 2:** Add your keyword and auto-response.&#x20;

<figure><img src="/files/k7d0LmZzy8xwxI47VN5c" alt=""><figcaption></figcaption></figure>

**2a:** Keyword: Not case sensitive, but you do want to make this one word with no spaces so that the system will properly read it.&#x20;

**2b:** Webhook: Unless specified, leave this on 'No.'&#x20;

**2c:** Auto Response: This will send as soon as someone texts the keyword. If they need to take a further action, such as visit a website or send another keyword, make sure to add that in here.&#x20;

If you want to further personalized your email subject line, click on the button that says 'Personalize' to add merge tags to the subject line. For instance, by adding {first\_name}, it will add the recipients' first name to the subject line of the email when sent through campaigns.&#x20;

<figure><img src="/files/Yslwz4wjYL2gn5HtU0fz" alt="" width="371"><figcaption></figcaption></figure>

Hit continue to get to the confirmation page.&#x20;

**Step 3:** Confirm. If everything looks good, hit 'confirm' on the final page to activate the Keyword Campaign.&#x20;

**3a:** Test the keyword. If you want to make sure the keyword is working, try sending a text message to your assigned phone number to make sure you get the auto-response.&#x20;

You can find your number by going to Configuration - Workroom. It will be listed as 'Assigned Phone #'&#x20;


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