> For the complete documentation index, see [llms.txt](https://help.gleantap.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.gleantap.com/campaigns/creative-playground-ai.md). # Creative Playground (AI) The Creative Playground is Gleantap's built-in AI content assistant. It generates subject lines, email body copy, SMS messages, campaign ideas, and promotional offers based on a short description you provide. Use it when you're staring at a blank campaign and need a starting point — or when you want a fresh angle on a message you've sent before. *** ## Where to find it **Campaigns → Creative Playground (AI)** from the sidebar.
*** ## What you can generate Pick one of these content types on the Playground page: | Type | Use for | | ---------------------- | -------------------------------------------------------- | | **Subject lines** | Email subject lines optimized for opens | | **Email copy** | Full email body — greeting, body paragraphs, CTA | | **SMS copy** | Short text-message copy (within the 320-char limit) | | **Campaign ideas** | Whole-campaign brainstorms — theme, angle, offer, timing | | **Promotional offers** | Discount codes, seasonal promotions, referral incentives |
*** ## How to get good output The output quality depends on the description you give it. Be specific. **Weak prompt:** `promo email` **Better prompt:** `holiday win-back email for members who haven't visited in 60 days, offering a free class if they book by Dec 31` **Even better:** add the audience emotion and the CTA you want. `holiday win-back email for lapsed members — warm, personal tone, acknowledge the busy season, invite them back with a free class booked by Dec 31, mention limited spots` ### Prompt patterns that work * **Include the audience** — "for new leads", "for members who missed a class", "for parents of youth-camp attendees". * **Include the outcome you want** — "get them to book", "get them to reply STOP if not interested", "get them to click through to the promo page". * **Include the constraint** — "under 160 characters" (for SMS), "in a friendly, casual tone", "avoid jargon", "no urgency language". * **Include a specific offer** — "10% off their next month", "a free intro class", "$29 upgrade". * **Reference the season / event** — "post-Thanksgiving", "January new year push", "summer break". ### Picking a style The Playground offers style/tone options — pick more than one to blend. Common combinations: * **Professional + Friendly** — safe default for most fitness businesses. * **Casual + Humorous** — for millennial/Gen-Z audiences and reengagement. * **Urgent + Motivational** — for limited-time promos and challenge kickoffs. * **Empathetic + Encouraging** — for lapsed-member win-back. Avoid stacking too many styles — 2 is usually enough. 4+ produces mush. *** ## Iterating on results Click **Generate** again to get another batch of variations with the same inputs. Regenerate until something clicks. You can also refine mid-flight — change the description slightly (e.g., add "keep it under 20 words") and regenerate for a tighter output. **Copy the output** into your campaign or template — the Playground doesn't auto-fill your campaigns. When you have a version you like, copy it and paste it into the campaign builder or Templates section. *** ## Using the output in a campaign Two workflows: **A) Fast path — generate then paste** 1. Draft your description in the Playground. 2. Regenerate until you have subject + copy you like. 3. Open **Campaigns → Email Campaigns → New Campaign**, paste the subject line in the Subject field, paste the body copy into the template, adjust as needed. **B) Reusable template path** 1. Generate content in the Playground. 2. Open **Campaigns → Templates → New Template**, paste and refine. 3. Save the template. Now you (and other teammates) can pick it from the template list in any future campaign. See [Creating Templates](/templates/creating-templates.md). *** ## What the Playground is (and isn't) **It's a fast starting point.** For quick, on-brand-ish copy that beats a blank page, it's excellent. **It's not a full replacement for review.** Always: * **Read every generated line.** AI can invent facts, misuse jargon, or produce copy that doesn't match your brand voice. Edit anything that doesn't sound like you. * **Fact-check offers and dates.** If the AI writes "Book by December 31" and the actual deadline is different, that's your problem to catch. * **Personalize with merge tags.** Add `{first_name}` or `{last_visit_date}` after generation — the AI doesn't know the recipient. * **Check compliance.** For SMS, make sure the output includes STOP instructions. For email, ensure the tone matches your brand and doesn't accidentally hit spam triggers (URGENT!!!, ALL CAPS, excessive emojis). *** ## Common scenarios ### "I need 5 subject-line variations for the same email" Set content type to **Subject lines**, describe the email in one line, hit Generate. Each generation returns multiple options. Regenerate if the first batch isn't right. Pick your top 3 and use them as A/B variants. ### "I want the AI to write in our brand voice" Include voice cues in the description: "casual and warm, like a friend inviting you to workout", "clinical and precise, like a health practitioner". You can also generate a first draft and manually edit toward your voice — often faster than trying to describe it perfectly. ### "The output is too generic" Add specificity: exact audience, exact offer, exact constraint. The more concrete your description, the more concrete the output. ### "I want ideas for a whole campaign, not just copy" Set content type to **Campaign ideas** — you'll get brainstorms including theme, angle, subject, offer, and timing suggestions. *** ## Related pages * [Creating Templates](/templates/creating-templates.md) — save your best output as a reusable template * [Email Campaign](/campaigns/creating-a-campaign/email-campaign.md) — paste output into a campaign * [SMS Campaign](/campaigns/creating-a-campaign/sms-campaign.md) — paste SMS output into a campaign * [Best Practices for Email](/marketing-best-practices/best-practices-for-email.md) — human-review checklist * [Best Practices for SMS](/marketing-best-practices/best-practices-for-sms.md) — SMS compliance and engagement --- # Agent Instructions This documentation is published with GitBook. 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