# Segment Report

When you click on a segment, there are multiple built-in reports that you can use. However, you can also create custom reports to get additional insights. Let's review both of those options. 

**Built-in reports:** The reports that come with every segment show a breakdown of the segment in question by Gender, Age, Lifespan (amount of time in the CRM), Average Check-ins Per Person, Average Purchase Per Person, as well as a chart of their activity and a list of the campaigns that the segment is being used for. 

<figure><img src="https://312952119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaFKpjLzPT7iDAWD0tQXo%2Fuploads%2FH1yk1AzD1bkS1Rn9iAX7%2FScreen%20Shot%202023-10-03%20at%2011.12.08%20AM.png?alt=media&#x26;token=e65475b1-64ab-4cfc-846d-2968551e5713" alt=""><figcaption></figcaption></figure>

**Custom Reports:** To create a custom report within a segment, click on the 'New Report' button on the top right of the account.&#x20;

<figure><img src="https://312952119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaFKpjLzPT7iDAWD0tQXo%2Fuploads%2FTUitXvm7ICVglVu6sTey%2FScreen%20Shot%202023-10-03%20at%2011.20.36%20AM.png?alt=media&#x26;token=4dd9f35d-2e47-46fb-ba99-147c22d6a905" alt="" width="325"><figcaption></figcaption></figure>

When you do, it will open this menu.&#x20;

<figure><img src="https://312952119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaFKpjLzPT7iDAWD0tQXo%2Fuploads%2FEmGMbLubRWnwbrGRH4aU%2FScreen%20Shot%202023-10-03%20at%2011.20.16%20AM.png?alt=media&#x26;token=e5b8fa10-8b7e-4f32-be09-ff9db35336b7" alt="" width="320"><figcaption></figcaption></figure>

For the report, you have a few options.

**Title** is simply the name of your report.&#x20;

**Type** can be either a Conversion Metric, showing how many people in the segment have converted based on another attribute, or an Aggregate List which shows you a grouping based on a metric within a segment.&#x20;

Here is an example of a Conversion Metric for a Leads Segment that shows how many users became members after showing as a lead.&#x20;

<figure><img src="https://312952119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaFKpjLzPT7iDAWD0tQXo%2Fuploads%2FBFDRrSN5qK8B6Bs7xiEt%2FScreen%20Shot%202023-10-03%20at%2011.39.53%20AM.png?alt=media&#x26;token=92fbd50d-9473-488c-a842-29c7d170ca70" alt="" width="354"><figcaption></figcaption></figure>

And here is an example of an Aggregate List report showing&#x20;

<figure><img src="https://312952119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaFKpjLzPT7iDAWD0tQXo%2Fuploads%2Fe8mGo3CZrio1bfXkhRNq%2FScreen%20Shot%202023-10-03%20at%2011.50.21%20AM.png?alt=media&#x26;token=c63da6db-97b0-4841-9c4a-2d700981cb60" alt=""><figcaption></figcaption></figure>

**Group by** is the attributes that you are running the report based off of. Make sure that these attributes are relevant to ensure your reports work correctly.&#x20;