# Segment Report

When you click on a segment, there are multiple built-in reports that you can use. However, you can also create custom reports to get additional insights. Let's review both of those options. 

**Built-in reports:** The reports that come with every segment show a breakdown of the segment in question by Gender, Age, Lifespan (amount of time in the CRM), Average Check-ins Per Person, Average Purchase Per Person, as well as a chart of their activity and a list of the campaigns that the segment is being used for. 

<figure><img src="/files/Z6bx5AS9Z6VgH9PruQo8" alt=""><figcaption></figcaption></figure>

**Custom Reports:** To create a custom report within a segment, click on the 'New Report' button on the top right of the account.&#x20;

<figure><img src="/files/L4DIoalrat6STk1bGKKR" alt="" width="325"><figcaption></figcaption></figure>

When you do, it will open this menu.&#x20;

<figure><img src="/files/hQV186GBo7TqeCyZBiso" alt="" width="320"><figcaption></figcaption></figure>

For the report, you have a few options.

**Title** is simply the name of your report.&#x20;

**Type** can be either a Conversion Metric, showing how many people in the segment have converted based on another attribute, or an Aggregate List which shows you a grouping based on a metric within a segment.&#x20;

Here is an example of a Conversion Metric for a Leads Segment that shows how many users became members after showing as a lead.&#x20;

<figure><img src="/files/smsKCI0eIJZZpOglNv1A" alt="" width="354"><figcaption></figcaption></figure>

And here is an example of an Aggregate List report showing&#x20;

<figure><img src="/files/dIR6VtTfjSPg8AEdIN8H" alt=""><figcaption></figcaption></figure>

**Group by** is the attributes that you are running the report based off of. Make sure that these attributes are relevant to ensure your reports work correctly.&#x20;


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