📝Static vs Dynamic

What is the difference between Static and Dynamic segments?

Static: Once Saved, the segment will stay the same unless manually edited. This means that once you save an audience it will not auto-update.

Dynamic: Once Saved, the segment will continue to update in order to meet the parameters of the segment. All automations must use Dynamic segments in order to work properly.

For example: If you set up a segment of users who visited in the last 7 days, each day people who visited 8 days ago will leave the segment and people who visited 1 day ago will enter the segment.

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