# Ongoing vs One Time

**Send ASAP**: If selected, the campaign will begin sending right away. Keep in mind, if this selected during quiet hours, the campaign will begin sending once your quiet hours have ended.

**Send Later**: If selected, the campaign will begin sending at the time specified. 

<figure><img src="/files/UWCF02e2POq0J0djnUP5" alt="" width="563"><figcaption></figcaption></figure>

**Automated / Ongoing**: If selected, the campaign will send once confirmed to the current audience + anyone added to the audience moving forward.&#x20;

For example, if I make an audience of people on the 'Intro' membership plan, each time a new person signs up for the 'Intro' membership plan, this email will send.

<figure><img src="/files/OdPNJvg9RfGSNVIe6Tw1" alt="" width="563"><figcaption></figcaption></figure>

When selecting an 'Automated / Ongoing' campaign' you have 2 options: at a specified time or at any time.&#x20;

'At a specified time' will send the campaign each day to new audience members at the same time every day. You can specify that in the 'At a specified time' section.&#x20;

'Anytime' will send the campaign as soon as the new information is added to the audience, outside of your quiet hours.&#x20;

<figure><img src="/files/E55ZyvkSELnIudG5wQbK" alt="" width="470"><figcaption></figcaption></figure>

Intelligent Sending (AI): This option may override the above preferences, based on the user's most engaged time. For example, if the recipient has historically opened their emails around 2:00 pm, their campaign will send at that time.&#x20;

<figure><img src="/files/GUeUejZaExLKfy32ynAu" alt="" width="563"><figcaption></figcaption></figure>


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