# A / B Campaign

**Step 1**: Navigate in your account to Campaigns - Email Campaigns. From here, you will click on the green circle with the '+' symbol then A/B campaign to try out multiple templates and subject lines.

<figure><img src="/files/QBqbEjdH4vVXmAWGQK5y" alt="" width="492"><figcaption></figcaption></figure>

**Step 2:** Overview - Add general information to the campaign like name and objective.&#x20;

**2a**: Campaign Name: This is for internal use only, your end-users will not be able to see this.

**2b**: Tags: This is optional and for internal use to organize your campaigns. End-users will not see tags.&#x20;

**Step 3**: Design - Select the 'From' address, create your Subject line, and choose a template to use for this campaign.&#x20;

<figure><img src="/files/JKrSSdDyaMbrEdg1T95z" alt=""><figcaption></figcaption></figure>

**3a**: Once the template is selected, you can make edits to the template before saving for this campaign.&#x20;

\*Keep in mind that the template will only save for this one campaign. Any changes made at this stage will not be reflected on the original template.\*&#x20;

**3b**: New A/B Test Variant: Click '+ New A/B Test Variant to add your campaign and follow the above instructions to create this variant. We recommend creating no more than 3-4 variants.

Once you have made selections for all variants, click 'Done.' You will then be shown a preview of each variant.

<figure><img src="/files/o1e8QO1QhmJ0Zk4Kth9A" alt="" width="563"><figcaption></figcaption></figure>

'From' Email: This will be the email address that your end-users see the email coming into their inbox from, so make sure you select the email you have designated for this purpose.&#x20;

Responses to this email will go to the email you select as the 'from' email. If you want responses to go to a different email address, click on 'Add a Reply to' and select an email address from the drop-down to re-route responses to a different inbox.&#x20;

**Step 4** - Time/Trigger - This is where you can select when your email will send.

<figure><img src="/files/oZifssl9mVgZ2P7OvMMo" alt=""><figcaption></figcaption></figure>

**4a**: Send ASAP: If selected, once you confirm the campaign, it will begin sending right away.&#x20;

**4b**: Send Later: If selected, the campaign will begin sending at the time specified.&#x20;

**4c**: Automated / Ongoing: If selected, the campaign will send once confirmed to the current audience + anyone added to the audience moving forward.&#x20;

For example, if I make an audience of people on the 'Intro' membership plan, each time a new person signs up for the 'Intro' membership plan, this email will send.

**Step 5**: Confirm - If everything looks correct, you can confirm your campaign and finish up the process by clicking on the button that says 'Confirm' and your campaign will begin sending.&#x20;


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