🖥️Understanding Suppression
Suppression helps to keep your lists clean, but how does it work?
Last updated
Suppression helps to keep your lists clean, but how does it work?
Last updated
The emails of people who unsubscribed from receiving your communication
The emails that bounced because people's inboxes are full
The emails of people who marked your communication as spam/complaints
The emails that are inactive or invalid/non-existent
Our system automatically suppresses these types of emails (and therefore excludes them from receiving future communication) in order to protect your Sender Reputation.
There are a few ways to find contacts that are suppressed.
Click Audience on the left menu, then Suppression from the drop-down list
Select the category you'd like to view - email/SMS unsubscribes, bounces, complaints, or in-active
Click Audience on the left, then Contacts and search for the contact there, or search for them in the search bar at the top, next to Configure
Open their profile and you will see 'Suppressed' in red text if they have been suppressed
If it is due to email or SMS un-subscribe, you will see that to the right.
Go to your inbox from the left hand menu
If a contact has been suppressed, you will see 'Suppressed' in red text next to their name
You will also see that you are unable to email/SMS text them if they have opted out of communication
You can manually un-suppress a contact by clicking the 'Suppressed' link in red. Communication will be sent, but if the email is still invalid, inbox still full, or the user is still opted out, this can have a negative impact on your Email Reputation.
