🖥️Understanding Suppression

Suppression helps to keep your lists clean, but how does it work?

Suppressed emails fall into the following categories:

• The emails of people who unsubscribed from receiving your communication

• The emails that bounced because people's inboxes are full

• The emails of people who marked your communication as spam/complaints

• The emails that are inactive or invalid/non-existent

Our system automatically suppresses these types of emails (and therefore excludes them from receiving future communication) in order to protect your Sender Reputation.

How do I know if someone is suppressed?

There are a few ways to find contacts that are suppressed.

View your Suppression Report

1. Click Audience on the left menu, then Suppression from the drop-down list

2. Select the category you'd like to view - email/SMS unsubscribes, bounces, complaints, or in-active

Search their contact information

1. Click Audience on the left, then Contacts and search for the contact there, or search for them in the search bar at the top, next to Configure

2. Open their profile and you will see 'Suppressed' in red text if they have been suppressed

If it is due to email or SMS un-subscribe, you will see that to the right.

View your inbox

1. Go to your inbox from the left hand menu

2. If a contact has been suppressed, you will see 'Suppressed' in red text next to their name

3. You will also see that you are unable to email/SMS text them if they have opted out of communication

Can I un-suppress someone?

You can manually un-suppress a contact by clicking the 'Suppressed' link in red. Communication will be sent, but if the email is still invalid, inbox still full, or the user is still opted out, this can have a negative impact on your Email Reputation.