# Creating a Flow
**Step 1**: Navigate to the Flows tab from the sidebar.
**Step 2**: Click on the green plus button to create a new flow.
**Step 3**: Give your flow a name.
**Step 4**: Select the target audience.
**Step 5**: Design your flow.
**5a**: The 'Action' option allows you to send an email or SMS to the targeted audience, or assign a task to a team member.
**5b**: The 'Delay' option allows you to schedule out when the next Action is triggered.
**5c**: The 'Condition' option allows you to set a condition and triggers an action based on whether a customer matches the condition (yes/no).
**Step 6**: Click 'Publish' to get the Flow started!
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