> For the complete documentation index, see [llms.txt](https://help.gleantap.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.gleantap.com/marketing-best-practices.md).

# Marketing Best Practices

- [Best Practices for Email](https://help.gleantap.com/marketing-best-practices/best-practices-for-email.md)
- [Best Practices for SMS](https://help.gleantap.com/marketing-best-practices/best-practices-for-sms.md)